Despite the blood found at his residence, his shoe prints at the crime scene, and his suspicious alibi, people, including myself, still had trouble accepting the fact that OJ Simpson killed Nicole Brown and Ron Goldman. If it were anyone else, the evidence presented would have had them locked up without a doubt. However, the media portrayal of OJ Simpson throughout his life made it seemingly impossible for him to have committed such a crime. His image was one of a great athlete, but also someone who was kind and lighthearted. He was intelligent and throughout his career he manipulated his image to make it what it was, by doing things like inviting the whole team to the interview after winning a game and giving everyone a shout out. But when you really look at it, he did nice things like these to boost his image even more because it made him look even better. I think that the public thought they knew OJ Simpson from seeing his interviews and seeing him on TV, but they only knew the side of him that he wanted them to see. This is why when he was convicted of murder, they couldn't believe that the nice guy they thought they knew could have done it. This same idea applies to all celebrities, as soon as someone does something that doesn't match their public image, everyone is in shock. The reality is, no matter how a celebrity portrays themselves, they're still real people who have the capability of making mistakes and even committing horrible crimes.